A&Y LEGAL

Content Licensing, Talent Agreements & Platform Compliance

Media & Entertainment Case Studies.

Selected matters where A&Y Legal advised production houses, OTT platforms, musicians, and digital creators on rights structuring, licensing, and regulatory compliance under the IT Rules.

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Case 01Streaming / Digital Media · 2024

Master Licensing Framework for an OTT Platform

Client: Regional OTT streaming platform

40+

Titles licensed

73%

Cycle reduction

100%

Compliance

Challenge

A regional OTT platform required a standardised licensing template covering 40+ content acquisitions across multiple Indian languages with varied rights-holder structures.

Approach

  • ·Drafted modular master licensing agreement with territory, window, and platform riders.
  • ·Built a rights-clearance checklist covering music sync, talent residuals, and underlying literary rights.
  • ·Advised on IT Rules 2021 grievance officer obligations and content classification framework.

Outcome

  • ·Onboarded 40+ titles in 6 months using the standardised framework.
  • ·Reduced average contract negotiation cycle from 6 weeks to 11 days.
  • ·Achieved full IT Rules compliance ahead of MIB inspection.

Counsel's Takeaway

"Standardised templates are not commoditisation — they are the infrastructure that lets creative deals close at speed."

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Confidential · 30-minute discovery call

Case 02Creator Economy · 2023

Talent Agreement Restructuring for a Creator Network

Client: Multi-channel digital creator network

30+

Talents migrated

2

Disputes settled

Avoided

Litigation

Challenge

A creator network of 30+ talents faced disputes over IP ownership, brand-deal revenue splits, and exit clauses under legacy agreements.

Approach

  • ·Audited existing agreements and identified seven recurring deficiency patterns.
  • ·Drafted a new tiered talent agreement with clear IP assignment, revenue waterfall, and exit windows.
  • ·Negotiated rollover terms with existing talent to migrate onto the new framework.

Outcome

  • ·All 30+ talents migrated to the new framework within four months.
  • ·Two pending disputes resolved through structured mediation, avoiding litigation.
  • ·Investor due diligence cleared without IP-related qualifications.

Counsel's Takeaway

"Clean IP and revenue terms upstream prevent the cap-table conversations no founder wants to have downstream."

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Confidential · 30-minute discovery call

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Read more about our Media & Entertainment practice

Service scope, methodology, and the philosophy that shapes how we engage.

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