Global Trademark Portfolio for an Emerging D2C Brand
Client: Indian direct-to-consumer wellness brand
9
Jurisdictions secured
3
Oppositions resolved
Madrid
Filing route
Challenge
A fast-scaling D2C brand faced parallel third-party filings of confusingly similar marks in three jurisdictions, threatening its planned international launch.
Approach
- ·Conducted clearance searches across the Indian Trademark Registry and WIPO Global Brand Database.
- ·Filed a Madrid Protocol application designating 12 jurisdictions, anchored on a strengthened Indian priority claim.
- ·Issued cease-and-desist correspondence and filed oppositions against two pre-existing applications.
Outcome
- ·Secured registration in 9 of 12 designated countries within the standard examination cycle.
- ·Two opposing applications withdrawn; one resolved through a coexistence agreement.
- ·Client launched internationally on schedule with a defensible, single-source brand identity.
Counsel's Takeaway
"A well-prosecuted Indian application is the strongest possible foundation for global brand sovereignty."
Confidential · 30-minute discovery call