A&Y LEGAL

Intellectual Property Case Studies.

Representative engagements where A&Y Legal architected protection, enforcement, and monetisation of intangible assets across Indian and international registries. Client identities are withheld; matter facts are summarised for confidentiality.

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Case 01Consumer / Wellness · 2024

Global Trademark Portfolio for an Emerging D2C Brand

Client: Indian direct-to-consumer wellness brand

9

Jurisdictions secured

3

Oppositions resolved

Madrid

Filing route

Challenge

A fast-scaling D2C brand faced parallel third-party filings of confusingly similar marks in three jurisdictions, threatening its planned international launch.

Approach

  • ·Conducted clearance searches across the Indian Trademark Registry and WIPO Global Brand Database.
  • ·Filed a Madrid Protocol application designating 12 jurisdictions, anchored on a strengthened Indian priority claim.
  • ·Issued cease-and-desist correspondence and filed oppositions against two pre-existing applications.

Outcome

  • ·Secured registration in 9 of 12 designated countries within the standard examination cycle.
  • ·Two opposing applications withdrawn; one resolved through a coexistence agreement.
  • ·Client launched internationally on schedule with a defensible, single-source brand identity.

Counsel's Takeaway

"A well-prosecuted Indian application is the strongest possible foundation for global brand sovereignty."

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Confidential · 30-minute discovery call

Case 02DeepTech / Hardware · 2023

Patent Prosecution for a DeepTech Hardware Startup

Client: Bengaluru-based robotics startup

Day 1

Priority secured

30 mo

PCT runway

4

Jurisdictions

Challenge

An early-stage robotics company required protection for a novel actuator design without disclosing trade secrets to investors during a Series A round.

Approach

  • ·Drafted a tightly scoped provisional specification preserving the broadest possible inventive step.
  • ·Filed a PCT International Phase application securing 30-month global runway.
  • ·Conducted Freedom-to-Operate analysis against six competitor portfolios in the U.S. and EU.

Outcome

  • ·Provisional priority date secured before investor disclosures.
  • ·National phase entries filed in IN, US, EP, and JP within the PCT window.
  • ·Closed Series A with the granted priority document forming part of the data room.

Counsel's Takeaway

"Patent strategy and capital strategy should be drafted on the same desk, in the same week."

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Confidential · 30-minute discovery call

Explore the Practice

Read more about our Intellectual Property practice

Service scope, methodology, and the philosophy that shapes how we engage.

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